Job Opportunity:
Marketing Data Analyst

We are seeking a Marketing Data Analyst to play a pivotal role in collecting, analyzing, and reporting data across podcast, social media, email, and web platforms. This role will be instrumental in driving data-informed decisions and optimizing performance across campaigns. You will be responsible for generating both high-level KPI reports and exploratory deep-dive analyses that deliver actionable insights. 

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This position is ideal for someone with expertise in attribution reporting and UTM tracking, who can analyze cross-platform performance and provide strategic recommendations on how to optimize marketing initiatives.

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As part of a fast-growing and unstructured environment, you’ll need to be a self-starter with the ability to build and mature an analytics infrastructure from scratch. Over time, you will help evolve our data environment from individual platform reports to integrated cross-channel analytics, potentially building toward a data warehouse and business intelligence framework.

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Who Are We?

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143 Studios, Inc. is a media company headquartered in Boston, MA focused on creating, producing, and publishing first-of-its-kind audio and visual content that inspires and empowers millions of people around the world with unprecedented results: billions of video views, millions of books sold, seven #1 audiobooks, 19 million total followers, and original courses and professional development education for clients like Starbucks, Ulta Beauty, JP Morgan Chase, and Audible. 143 Studios produces content across all platforms for Mel Robbins, the top female voice in the mental health, wellness, and personal development spaces, including The Mel Robbins Podcast, the #1 Education podcast in the world and the 5th most-followed podcast on Apple Podcasts. Millions of people tune into the podcast for science-backed tools, expert resources, and the inspiration to create a better life.

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Responsibilities include but are not limited to:

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• Data Management & Reporting:
  • Collect, clean, and merge data from multiple platforms (including podcasts, social media, email, and web), ensuring accuracy and consistency.
  • Generate regular reports on key performance metrics, providing both high-level overviews and deeper insights into specific trends across all channels.
  • Build and maintain automated dashboards using tools such as Excel, Tableau or other BI platforms to visualize data and tell compelling stories.
• Cross-Platform Campaign Analysis:
  • Conduct cross-channel analysis of marketing campaigns to identify how social, email, and web interactions drive podcast engagement and listener behavior.
  • Track critical podcast KPIs (downloads, listens, time listened, unique listeners), as well as key social (engagement, shares, new followers), email (opens, clicks), and web metrics.
  • Implement UTM tracking systems and develop sophisticated attribution models to accurately measure cross-platform influence on podcast behavior.
• Collaboration & Stakeholder Support:
  • Collaborate with the Head of Marketing and team leads across email, social, and podcast to ensure insights align with business objectives and help optimize performance.
  • Provide actionable insights and recommendations based on data that help guide marketing strategy, improve campaign performance, and boost audience engagement.

• Infrastructure & Process Development:
  • Develop and evolve the company’s analytics infrastructure, beginning with local data exports and reports and maturing into integrated reporting systems.
  • Play a key role in building a scalable data framework, potentially including a data warehouse with business intelligence layers to support complex, multi-channel reporting.

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Qualifications:

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• 4-6+ years of experience in marketing data analysis, with a strong focus on cross-platform campaign performance and KPI reporting.
• Proficiency in data analysis tools such as Tableau, Excel, and Google Analytics, with experience using podcast platforms (e.g., Simplecast, Chartable, Spotify, Apple Podcast), web (GA4), email (Customer.io), and social media analytics (Instagram, Facebook, TikTok).
• Proven ability to manage and interpret complex data sets, delivering clear insights in a fast-paced environment.
• Experience in implementing UTM tracking and attribution reporting across multiple channels.
• Strong data visualization skills with experience in creating dashboards that communicate data insights effectively.
• Bachelor's degree in a related field
• Based in Boston (or willing to relocate)

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If interested, apply here with your resume, portfolio, and brief cover letter.

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